Berkshire Blanket & Home Co. has been a generous supporter of The Water Project through 1% for the Planet. 1 The company’s Director of Marketing Claudia Addamo shares their commitment to clean water and sustainability.
Can you tell us about your decision to donate through 1% for the Planet?
Our decision to donate to 1% for the Planet is born out of a sense of responsibility to ensure that we’re protecting the planet with every decision we make. That means decreasing or eliminating our environmental impact wherever possible, and helping to provide more equitable access to one of the most fundamental requirements for life on earth: clean, safe water.
What made you decide to designate a portion of that to The Water Project?
Water is something we’re constantly working to better conserve by implementing innovative new manufacturing techniques like AquaSmart DyeTM and EcoThreadTM, which uses zero water in the dyeing process and 50% less water during production. We decided to partner with The Water Project because we share the same mission of helping make clean water more accessible for everyone.
What are you most excited about seeing happen through your support of our work?
We’ve already helped install water projects in several communities throughout sub-Saharan Africa as well as supported The Water Promise sustainability program. As our partnership continues to grow, we’re excited to see that number increase until everyone on the planet has access to safe, clean, and reliable water.
What do you hope to accomplish through your philanthropy in 2023?
Our goal is to continue to find ways to become more sustainable at every level of our business. By partnering with like-minded organizations, such as The Water Project, we believe together we can help shape a better future for everyone.
1 1% for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental causes with an aim to certify reputable giving.Home More Like This